Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams to run paid marketing across platforms without a dedicated paid media operator by executing campaign changes directly through artificial intelligence (AI).
The martech company’s offering allows marketers to manage, optimize, and scale paid growth by simply describing the outcome they want, like “Pause campaigns with CPA over $150,” “Shift budget to top-performing audiences” or “Pull performance across all platforms for the last seven days.”
Instead of navigating multiple ad dashboards, analytics tools, and CRM systems, teams using Synter can express intent in natural language and the company’s agent executes approved actions in real time through official platform APIs.
Synter’s Joel Horwitz
Synter showcased its technology at B2B Marketing Exchange earlier this month.
“Marketers spend more than 60% of their time on platform administration instead of strategy,” said Synter’s Joel Horwitz, a growth leader with 20+ years of experience in B2B technology and engineering, in a statement. “Synter eliminates that busywork. You describe your desired outcome and the agent executes it safely, accurately, and at machine speed. Think of it as a ‘Cursor for Ads’— allowing marketers to work in natural language while AI handles execution.”
Synter connects directly to advertising platforms through official APIs, not screen scraping or dashboard automation. This direct connection API enables the AI agent to execute real-time changes across accounts while maintaining guardrails and approval workflows for high-impact actions, including in Google Ads, Meta, LinkedIn, Microsoft Advertising, Reddit, The Trade Desk, and StackAdapt. Other capabilities include natural language campaign execution; conversion tracking that ties ad spend directly to pipeline and revenue; and generate display ads, videos and landing pages.
Customer benefits include time savings of over 10 hours per week on platform administration and reporting, executing in seconds rather than hours, unified visibility, better optimization and a reduction of errors, according to company officials.
Testimonials from Partners
Anteriad, a leading B2B marketing and data solutions provider is an early user of Synter.
“Having worked in B2B growth for years, I’ve seen firsthand how fragmented and manual operations can slow down execution,” said Karl Hjartarson, SVP of Digital Operations, Anteriad. “Synter was built to address that challenge, unifying workflows across systems to improve speed, efficiency, and control. It reflects a broader move toward more intelligent, agent-driven advertising operations tailored for today’s B2B teams.”
Key outcomes observed during early deployments include:
- Over $2M in total pipeline generated, including more than $1M in enterprise pipeline;
- Greater than 11X return on ad spend;
- Reduction in time spent on platform administration from approximately 60 percent to under 20 percent; and
- Three times increase in campaign iteration velocity
“Synter is redefining what marketers can do with their data,” said David Boskovic, founder of agentic marketing platform Obvious.ai, who has partnered with Synter. “Instead of exporting spreadsheets and stitching together slides, teams can analyze campaign performance and create polished reports and presentations directly from live advertising data. It’s a powerful example of how AI agents are reshaping the marketing stack.”
