OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a digital marketing partner specializing in performance media and audience data solutions.
This acquisition integrates Optimal’s performance media expertise and proprietary data assets into OneMagnify’s AI-powered platform and analytics capabilities.
Combined with their recent Emodo acquisition, this purchase strengthens a comprehensive paid media offering spanning programmatic, CTV, paid search, paid social, and marketplace advertising, according to OneMagnify officials.
AI-native Platform
The acquisition is touted as accelerating OneMagnify’s transformation into the first unified, AI-native, platform-enabled agency purpose-built for B2B growth.
“Integrating Optimal’s performance marketing expertise with our platform and professional services creates a powerful, end-to-end offering for businesses looking to drive measurable growth,” said Mark Petroff, OneMagnify’s CEO.
Joining OneMagnify
With nearly two decades of success, Optimal is a leader in performance marketing, proprietary audience data, and measurable campaign optimization in technology and SaaS, automotive and transportation, real estate, construction and home services, and eCommerce and consumer brands.
The company, backed by leading private equity firm Crestview Partners, is focused on delivering measurable results across all major digital channels, including paid search, paid social, CTV, programmatic, and marketplace advertising.
“OneMagnify’s vision for a unified, AI-powered marketing platform aligns perfectly with where the performance marketing needs of our clients are heading,” said Optimal President Brian Wulfe. “Becoming part of OneMagnify enables us to now offer our clients the benefit of a fully integrated, strategic platform implementation, while maintaining the performance-driven focus that has defined our business from the beginning.”
