At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth edition of Agentforce.
Agentforce 360 is the foundation for enterprise-grade artificial intelligence (AI) agents, now featuring a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities, according to company officials. It incorporates Data 360, the unified data layer that gives every agent context.
Officials cited two other key components: Customer 360 Apps, which supplies the business logic and institutional memory of every enterprise— capturing how it sells, serves, markets, and operate — now brought to life through AI agents that deeply understand every customer and process from the inside out and Slack, the conversational interface for humans and agents where users can access an entire business’s intelligence, data, and processes in natural language in the flow of work.
Marc Benioff Speaks
Benioff observed the company does 11 trillion emails a year in Salesforce, but each of those emails is a one-way conversation.
“What if they were all two-way conversations? That is a vision for what it would look like when I use Slack,” said Benioff. “Today, I’ve got dozens of agents that are helping me to make my Slack environment better, more efficient, renew my customers, sell more effectively. Slack has become an agentic OS.”
Agentforce 360
Madhav Thattai, CEO, Salesforce AI, explained that Agentforce 360 Platform deeply indexes unstructured content, turning a company’s data into actionable context. Speakers at the conference showed off Agentforce Builder’s easy creation methods, like natural language and dove into Agent Script canvas, a new scripting language for controlling agents.
Available in November, a preview of Agent Observability was offered to show its ability to score every agent in real time, allowing users to quickly identify the root cause of issues and instantly initiate remediation workflows via Agentforce Grid.
At the show, it was announced that, Williams-Sonoma, Inc. will deploy Agentforce 360 Platform, wo seamlessly integrates AI agents with human experts, across its brand websites. In addition, the company is using Data 360 to gives AI agents the complete, real-time customer and product information they need to deliver accurate, personalized responses without human intervention.
Dreamforce Announcements
Besides the new version of Agentforce360, other high-profile partnership and progress that were announced included:.
- Salesforce Ventures announced it has deployedover $850 million of its $1 billion AI fund, backing 35 AI-first companies with combined valuations topping $270 billion. The portfolio includes heavy hitters like Anthropic, Cohere, ElevenLabs, and newcomers like fal AI and World Labs.
- Salesforce and Google are expanding their partnership, bringing Google’s Gemini models into the Agentforce 360 Platform. The integration introduces hybrid reasoning through Salesforce’s Atlas Reasoning Engine, combining AI creativity with the reliability of business processes. The partnership also brings Agentforce 360 across Google Workspace — meaning users can access Salesforce capabilities from Gmail, Meet, Sheets, and more.
- An expansion of its partnership with OpenAI to allow companies to access Salesforce’s Agentforce 360 platform directly in ChatGPT, allowing users to query sales records, review customer conversations, or build Tableau visualizations, simply by typing in a query.
- An expansion of its partnership with Anthropicto bring enterprise-grade AI to regulated industries. Anthropic’s Claude is a foundational model for Salesforce’s Agentforce 360 Platform.
Benioff noted Salesforce and Anthropic share a vision for a trusted AI ecosystem that puts customers at the center.
“By bringing Salesforce directly into Claude — and Claude’s intelligence into Salesforce and Slack — we’re giving every company the power to work in entirely new ways,” he said. “Together, we’re making trusted, agentic AI real for every industry — combining Anthropic’s world-class models with the trust, reliability, accuracy and scale of Agentforce 360, helping customers achieve new levels of productivity, innovation, and growth.”
