Latest In: misalignment

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New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration

With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is…

Industry News February 22
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New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and…

Industry News September 30
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Study: Half Of Marketing And Sales Budgets Spent On Unpursued Leads

Study: Half Of Marketing And Sales Budgets Spent On Unpursued Leads

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets…

Industry News September 29
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