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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

The Top 9 Takeaways From The 2023 Campaign Optimization Series

Last week, the 2023 edition of Demand Gen Report’s Campaign Optimization Series — or as I like to call it, the GOAT (greatest onlineeventof all time) — saw more than 2,000 marketing and sales practitioners tune in to learn all about the latest B2B trends they can infuse into their existing strategies.…

New Research: Despite Economic Headwinds, 84% Of Marketers Remain Optimistic; 72% Plan To Meet/Exceed Goals

With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up against include headcount cuts (40%), increasing growth targets (39%) and budget cuts (38%), according to Integrate’s new “2023 State Of Marketing Budgets” report. But despite these challenges, 72% said their marketing team will…

#B2BMX Preview: A Sneak Peek Into B2B’s Biggest Event

Pardon the humble brag, but the B2B Marketing Exchange (#B2BMX) is a must-attend event for marketing practitioners. Given all the economic uncertainties and explosion of new technologies, #B2BMX 2023 will include the most important “need-to-know” information for B2B marketers. 

Why Marketing & IT Alignment Is Mission Critical For Success

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is finding itself at a disadvantage to assist due to the deep organizational silos that keep the two departments…
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