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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

The B2B Marketer’s Guide To Events In The Metaverse

As artificial intelligence (AI) continues its evolution — it’s predicted that the AI market will keep growing by at least 120% annually — it’s not surprising the metaverse came to fruition. As it quickly enters the B2B space as a way of enhancing events through immersive and interactive experiences, experts…

New McKinsey Research: The Top Three Channels B2B Buyers Prefer

Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers’ evolving…

Are You Prepared To Enter The OOH World Of Advertising?

Whether it’s a pop-up that young singles in your area are looking to meet or a banner highlighting the different solutions to a problem you recently researched, advertisements are everywhere. And as the online space becomes more muddled and crowded with them, prospects are tuning them out — making it…
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