Account engagement platform 6sense deepened its partnership with B2B intent data provider Bombora to improve its in-house predictive models while arming users with Bombora’s intent data and insights.
6sense will now leverage Bombora’s curated B2B data coverage to enhance its full-funnel predictive analytics engine and improve the accuracy of account prediction data, while providing actionable insights for engagement. 6sense aims to build up this joint engine with multiple data sets to help marketers improve their conversion rates and increase the number of in-market accounts they can identify and target.
Originally, 6sense developed an integration with Bombora that enabled joint customers to use Company Surge Intent data within 6sense to build and refine segmentation for account-based audiences. With the expanded partnership, all 6sense platform customers get access to Company Surge Intent data as part of their 6sense subscription, and that data can be leveraged to inform their predictive models as well as segmentation within the platform.
“6sense is delivering on its promise to bring the RevTech Revolution to its customers by synthesizing multiple enhanced data sources and turning them into clear and actionable recommendations that drive better account-based sales and marketing results,” said Viral Bajaria, CTO and Co-founder of 6sense, in a statement. “Together, 6sense and Bombora deliver the most complete view of B2B buyer behavior in the market, and our patented AI-based models can leverage both data sources to predict which accounts sales and marketing should prioritize.”
