6sense, an account-based orchestration platform, has partnered with Uberflip, a content experience platform, to provide joint customers with new levels of content personalization.
The partnership is designed to use 6sense’s capabilities of delivering company identification, full-funnel insights into buyer behavior and accurate predictions of the account’s buying stage to power content experiences within the Uberflip platform. Additionally, it aims to enhance personalization attributes such as account, persona, timing, as well as branded and generic keywords.
“With 70% of the B2B buying journey happening before buyers even identify themselves, engaging them with a great content experience is challenging,” said Latane Conant, CMO of 6sense, in a statement. “The power of 6sense combined with Uberflip enables revenue teams to identify in-market accounts early and deliver personalized content — and ultimately pipeline — with speed and ease.”
