6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects across all channels. As part of 6sense’s Account-Based Orchestration Platform, the tool is designed to create audiences in Google Ads, Display & Video 360 and other similar platforms using the platform’s predicted account, persona, buying stage and behavioral data.
The new feature is built on top of 6sense’s Company Graph, which provides Google Analytics and Google Ads with account firmographics and segment insights. Audiences created from this data can be utilized to deliver personalized ads that expand reach to target audiences.
Other features include the ability to:
- Transform page views into valuable analytics and audiences;
- Increase high-value audiences and exclude low-value audiences;
- Leverage behavioral data to illustrate where the visitor is in the buying cycle; and
- Help sales and marketing adjust messaging and identify ideal customer profiles.
"The B2B marketing world is noisy and it’s easy to spend a lot of money on digital advertising without yielding desired results of influencing prospective demand units,” said Amar Doshi, VP of Product at 6sense, in a statement to Demand Gen Report. “Leveraging account-based display ads from 6sense to engage the most important personas within these demand units, at companies that are ripe to be engaged, has driven measurable account engagement benefits. Now, users have an elegant and integrated solution to achieve double-digit benefits in both display and search campaign retargeting."