Act-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform.
Customers can use pre-configured data sets and aggregations or create their own using point- and-click queries and filters.
“Our goal to provide marketers with an open ecosystem,” said Gal Josefsberg, VP of Product Management and Marketing, in an interview with Demand Gen Report. “As part of that, Data Studio enables marketers to access their engagement data and analyze it with any analysis tool they choose.”
Some feature of Data Studio include:
- The ability to select any data that exists within the Act-On platform by either using pre-defined data templates or by using point and click queries, filters and aggregation options to create custom views into the data;
- Visualization tools to quickly analyze the data sets chosen to ensure they warrant more in-depth analysis; and
- The ability to export the data either on-demand or on a scheduled basis to any variety of external systems ranging from third party business intelligence tools to Microsoft Excel.
