Activate Marketing Services, a demand generation provider for B2B brands, acquired lead gen and appointment setting firm Green Leads. The acquisition seeks to enhance Activate’s current offerings through the addition of Green Lead's lead generation, U.S.-based global SDR and appointment generation resources.
The infusion of Green Leads’ capabilities seeks to add more advanced lead gen capabilities and new appointment generation services to Activate’s portfolio of full-funnel demand solutions. Additionally, the acquisition will help Green Leads accelerate expansion across all product lines.
“Our B2B marketing customers are working more closely than ever before with their sales colleagues to generate qualified new business opportunities,” said Martha Schwartz, Co-founder, Co-chairperson and Chief Growth Officer at Activate, in a statement. “The Green Leads team and resources, including its talented team of more than 50 global SDRs and proven ability to jump start meaningful prospect conversations, adds a critical capability for our customers — high-value sales engagements.”
The acquisition is effective immediately, and Green Leads will continue to operate as a standalone business.