ActiveCampaign, a customer experience automation platform, released a new no-code functionality designed to help customers build their own custom objects directly within the app.
The new feature seeks to assist users in extending contacts, accounts and deals with their own data without needing to go through the API or pulling in developer expertise. The custom objects can help businesses build workflows that create dynamic, automated experiences based on any set of data. Through the solution, customers can model data to their business needs and act on it through automation, email personalization, lead generation forms, reporting and more.
“At ActiveCampaign, we know that data is at the heart of every growing business,” said Jason VandeBoom, Founder and CEO of ActiveCampaign, in a statement. “Companies of all sizes use this information to make decisions, streamline operations and develop winning ideas that accelerate their growth. That’s why out of all the momentum at the company this quarter, a highlight is making custom objects available to our customers in app without needing API or developer knowledge. We know organizing and taking action on information about customers, prospects and sales leads is what powers every area of our customers’ businesses. We are thrilled to make this accessible.”