Anteriad, a B2B marketing and sales solutions provider, appointed Lynn Tornabene as its first Chief Marketing Officer (CMO). The position was created following Anteriad’s rebrand as a full-funnel solution for B2B marketers, which combined the strengths of MeritB2B and True Influence through a strategic acquisition.
Tornabene, who was previously a Global Marketing VP at Oracle, will focus on building Anteriad’s brand and thought leadership strategy, further develop the global marketing team, manage analyst relations and deliver content for clients and prospects at every touchpoint.
“Lynn is the kind of marketing leader that we need to help execute our ambitious growth strategy,” said Rob Sanchez, CEO at Anteriad, in a statement. “With our newly combined organization and the depth of talent on our marketing team, we have all of the pieces in place to power B2B marketing success for enterprises and mid-market companies. Lynn’s expertise in go-to-market strategy, thought leadership, demand generation and marketing growth is truly impressive, and I’m thrilled to welcome her to the executive team.”