Anteriad, a full-funnel marketing solutions provider, partnered with TransUnion, a global information and insights company, to bring Anteriad’s audience data to the TruAudience Data Marketplace. The collaboration seeks to help B2B advertisers reach more in-market prospects and increase relevance across growth channels, such as connected TV, streaming audio and in-game advertising.
TruAudience solutions seek to provide scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. The Data Marketplace, in particular, helps advertisers reach connected homes and consumers across their myriad devices.
“CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition,” said Todd Love, Chief Commercial Officer at Anteriad, in a statement. “With the TransUnion partnership, they can access Anteriad’s highly relevant data to accurately reach their audiences in a new context that can move more leads down the funnel.”