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Aprimo Enhances IMM Functionality Following Teradata Acquisition

a provider of cloud-based integrated marketing software, recently announced a new addition and enhancements to its Integrated Marketing Management (IMM) solutions. Focused on combining Teradata and Aprimo’s key offerings, the enhancements offer capabilities to drive Marketing Operations, Multi-Channel Campaign Management and Marketing Performance Measurement.

Aprimo also added a new offering to its IMM suite – Aprimo Real-Time Interaction Manager, an inbound marketing and offer management solution designed to analyze all customer interactions to ensure the best offer for each individual customer is delivered in real-time.

"When Teradata acquired Aprimo, we promised our customers that we'd capitalize quickly on the synergies and deliver rapid innovation to continue to lead the IMM market," said Bill Godfrey, President, Aprimo. "We couldn't be more pleased with our progress, which includes a new inbound marketing solution and enhanced, integrated versions of our IMM solutions. We will continue to deliver leading IMM solutions for Marketing Operations, Campaign Management and Performance Measurement that help our customers optimize marketing processes and performance to drive growth in their business."

Aprimo also released the latest versions of two of its core IMM Solutions – Aprimo Marketing Studio (AMS) and Aprimo Relationship Manager (ARM).

The latest version of AMS includes new features designed to streamline processes and enhance access to campaign data and approvals while on the go. Other new features include mobile access, single sign-on, enhanced online help and an integration with ARM campaign management.

In July 2011, Aprimo added a new Mobile Marketing module to its Aprimo Marketing Studio (AMS) On Demand solution, which features integrated text messaging (SMS) capabilities to its current campaign management offering. Existing Aprimo customers can immediately begin using the new SMS capabilities.