Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline.
This is occurring as buyer behavior keeps shifting underneath it all.
Josh Baez, Sr. Manager of Demand Generation at NetLine, explores what must replace linear funnel thinking and how experienced demand teams are evolving from reactive lead capture to proactive, programmatic engagement in a webinar set for Wednesday, February 18 at 2 p.m.
You’ll hear how teams are reaching buyers earlier, building trust sooner, and turning verified, opted-in intent into pipeline without relying on identifiers that no longer work.
This session challenges attendees to rethink where demand really starts, which signals are worth paying attention to in a privacy-first world, and how to build growth systems that stand up to scrutiny from Sales, RevOps, and marketing leadership.
If the funnel no longer reflects how pipeline is actually created, this webinar offers a clear blueprint for what comes next.
