Key Takeaways
- Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and AI-driven product innovation, bringing more than 20 years of experience and five positive exits behind him.
- Marie Aiello rises from Senior Vice President to President after nearly four years aligning strategy, technology, operations and creative execution at ContinuumGlobal.
Vanillasoft Names Alex Terry CEO, David Hood Chairman of the Board
Vanillasoft announced David Hood, the company’s CEO since 2005, will transition into the role of Chairman of the Board and Alex Terry has been appointed as the company’s new Chief Executive Officer.
In his new capacity as Chairman, Hood will remain actively involved in steering Vanillasoft’s long-term strategic vision, while Terry assumes day-to-day leadership to drive the company’s next phase of market expansion and artificial intelligence (AI)-driven product innovation.
Terry brings more than 20 years of experience in growing technology businesses and leading high-performing teams. Over his career, Terry has led teams that have generated more than $1.2 billion in enterprise value on $150 million capital raised, achieving five positive exits. Prior to Vanillasoft, Terry collaborated closely with Tritium Partners as a CEO Partner, where he focused on evaluating growth-stage technology SaaS companies positioned to add value through product investment, AI deployment, and go-to-market improvements.
Terry has served as the Chief Executive Officer for several SaaS and two AI businesses, including Conversica, Suralink, and Become, Inc. Terry also holds multiple patents spanning conversational AI and internet services.
ContinuumGlobal Appoints Marie Aiello as President
ContinuumGlobal recently appointed Marie Aiello as President. Aiello previously served as Senior Vice President, where she played a central role in aligning strategy, technology, operations, and creative execution. In her new role, she will lead ContinuumGlobal’s next phase of growth across client strategy, AI innovation, operations, and market expansion.
As President, Aiello will shape the company’s broader vision— driving growth strategy, strategic partnerships, innovation roadmap development, and organizational evolution. A central priority will be accelerating the operationalization of AI within real marketing workflows through Smart Marketing Engine, ContinuumGlobal’s proprietary AI platform, enabling clients to move faster, work smarter, and deliver measurable business outcomes.
“I’m incredibly proud of what we’ve built at ContinuumGlobal — and even more energized by where we’re headed,” said Aiello. “The industry is evolving rapidly, and our focus has always been on helping clients move beyond experimentation to making AI truly actionable inside their organizations. In this role, I look forward to pushing that mission further: driving innovation, deepening client partnerships, and helping marketing organizations operate, scale, and grow in ways that weren’t possible before.”
OroCommerce Appoints Co-Founder Jary Carter CEO
After two years of significant enterprise adoption and accelerating demand for AI-enabled B2B commerce, OroCommerce announced that co-founder Jary Carter has been appointed Chief Executive Officer to lead the company’s next phase of enterprise go-to-market growth.
Co-founder and current CEO Yoav Kutner will transition to the role of President and Chairman of the Board, where he will focus on guiding OroCommerce’s long-term product vision, innovation and AI strategy, working closely with Dima Soroka, CTO and co-founder.
“We are passionate about supporting our customers through the most complex digital transformations,” said Carter. “Yoav Kutner and Dima Soroka have led this company through rapid customer adoption and I can’t wait to support the next phase of our company’s growth in this new role.”
Site Impact Appoints Ron Merritt as Chief Revenue Officer
Site Impact has named Ron Merritt as Chief Revenue Officer. Merritt takes over revenue strategy, sales and commercial execution as Site Impact sharpens its go-to-market playbook and expands customer relationships.
Merritt joins Site Impact at a pivotal stage of growth, bringing a track record built across high-growth startups, private equity-backed companies and established media organizations. At Site Impact, he’ll rebuild the revenue engine, expand customer relationships and open new fronts across media, agency and brand partners. Merritt brings more than 20 years of experience leading sales, service and revenue teams across media, SaaS and marketing technology companies. Before joining Site Impact, he served as CRO for Hearst CT Media Group, Local Edge and Albany Times Union, becoming the only Hearst CRO responsible for multiple business units. In 2024, Merritt was named Gong’s CRO of the Year for operational excellence.
“I’ve spent my career building revenue teams that are disciplined, accountable and built to win,” said Merritt. “Site Impact has the data, the technology and the customer base. My job is to turn that foundation into market share.”
Paramount, NPR exec Ainsley Rossitto joins beehiiv as Head of Podcasts
beehiiv is deepening its push into podcasting with the hiring of Ainsley Rossitto as Head of Podcast. Rossitto joins from Paramount Global, where she was VP of Digital Strategy and Operations for podcasts, and will help lead beehiiv’s effort to make audio a core pillar of its “own your audience” platform. The move comes as beehiiv expands beyond newsletters into a full-stack creator platform. Native podcast hosting is now live, along with a Podcast MCP that gives creators AI-powered access to audio analytics. More tools, including video, ad tech, and richer monetization, are on the roadmap. beehiiv recently added webinars to its digital product suite.
Dreamdata appoints GTM thought leader Dave Kellogg to Board
Dreamdata has appointed software veteran and advisor Dave Kellogg to its Board to help shape the company’s future growth strategy.
Kellogg is a respected thought leader and author of the widely followed Kellblog, where he writes about go-to-market-strategy, SaaS and enterprise software. He brings more than 30 years of experience at CEO, CMO and board roles in companies ranging from zero to over $1 billion in revenue and some of the world’s leading enterprise software firms, including Business Objects, Planful and Salesforce.
Alliant Appoints Chuck Ott as Chief Revenue Officer
Alliant has announced that Chuck Ott has joined the company as Chief Revenue Officer. In this role, Ott will lead Alliant’s revenue organization, including sales strategy, go-to-market execution, client growth, and strategic partnerships.
Ott brings more than 25 years of experience leading revenue growth, go-to-market transformation, and enterprise sales organizations across the marketing technology, data, and customer intelligence industries. Most recently, he served as Senior Vice President, North America Platform Sales at Zeta Global, where he helped scale the platform business. Prior to Zeta Global, Ott held leadership positions at Redpoint Global and Merkle, among others.
“Alliant has a powerful story, a strong market position, and an incredible opportunity ahead,” said Ott. “The combination of deterministic behavior, predictive intelligence, and deep data science gives Alliant something truly differentiated in the market. I’m excited to work with Scarlett and the leadership team to build on the company’s momentum, support our clients and partners, and help more organizations turn high-quality people-based data into measurable growth.”
