Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM.
Through an API integration, marketers will be able to accelerate time to market, gain a unified view of lead quality, and ensure quality engagement driven from their ABM strategy.
The partnership brings together a global multi-channel ABM activation and measurement platform in Madison Logic with Convertr’s lead management operating system for marketers.
Driving Meaningful Growth
The ML Platform enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.
“We are excited to join forces with Convertr to drive smarter lead management processes across marketing and sales workflows,” said Liz Ronco, SVP of Product at Madison Logic. “With this partnership, we’re helping brands and agencies alike to drive meaningful growth by improving lead quality assessment, accelerating pipeline velocity, and maximizing the ROI of every dollar spent on content syndication.”
Key Benefits
The combined offering from the two B2B-focused companies represents three benefits according to company officials: Actionable Buyer Insights, Workflow Efficiency and Increased Transparency.
The integration unlocks real-time intent insights from Madison Logic to refine outreach strategies, ensuring enterprise teams connect with prospects at the right time with the right message. And with Convertr’s rules engine, it helps route, validate, and enrich incoming data, reducing manual steps and improving data quality at scale.
As for better visibility, the connection provides marketers with a clear view of how leads are sourced, qualified, and delivered across the ABM journey.
Convertr Expansion
Convertr enables businesses to orchestrate, validate and optimize their lead data, increasing velocity and driving higher conversion rates. With Convertr, customer databases are protected from expensive, bad data and strengthened through the delivery of complete, high-value profiles that are accessible across the tech stack.
This integration with Madison Logic is part of Convertr’s growing ecosystem of over 45 data and tech integrations built to help marketers connect the tools they rely on and drive faster, cleaner lead flow.
“We’re excited to expand our ecosystem to include Madison Logic,” said Emma Bowkett, CEO of Convertr. “By making their data products available via API, enterprise brands can now seamlessly connect and receive high-value engagement and intent signals in real time—supporting faster decision-making, cleaner handoffs, and more effective campaign execution.”
The new integration is currently available to all joint Convertr and Madison Logic clients. Visit www.convertr.io to learn more.
