Bizible, a marketing attribution and planning solution, announced a new integration with LinkedIn Advertising that positions users to gain deeper insight into LinkedIn Advertising performance throughout the sales funnel.
Through the integration, Bizible will automatically tag all Sponsored Content to measure traffic from LinkedIn ad efforts. Users can then merge that marketing data with sales outcomes such as leads, opportunities, pipeline and revenue. Bizible also programmatically pulls in all cost, impressions and click data from LinkedIn — whether it’s for a specific campaign or piece of content — to help marketers optimize efforts.
Other features include the ability to:
- Attribute full-funnel advertising so users can run ads to open opportunities;
- Tag ads with UTM parameters or manage fields in marketing automation for reporting;
- Merge LinkedIn cost data with sales outcomes for quick ROI optimizations; and
- Model future LinkedIn advertising spend with the Bizible Revenue Planning solution.
"Today is an exciting day at Bizible but an even more exciting day for our customers," said Aaron Bird, CEO of Bizible, in an interview with Demand Gen Report. "This integration has been the [primary] product request from our hundreds of customers and we're excited to be the only attribution provider to be able to deliver true ROI insights from LinkedIn advertising"