Bizzabo, an event technology company, released a new agenda module designed to improve event management and enhance the attendee experience.
The module is designed to let marketers customize event agendas to highlight specific sessions, elaborate on speakers and ensure a consistent brand experience. It aims to drive attendee engagement through a ratings and reviews system that encourages attendees to participate in polls and share feedback.
The agenda is also positioned to suggest event tracks to attendees, predict when a session is likely to fill up and direct attendees to another session. The company said the module is now available to all Bizzabo customers.
“In-person events have continued to scale at an increasing rate over the past year,” said Eran Ben-Shushan, Co-Founder and CEO of Bizzabo, in a statement. “It’s more important than ever for marketers to be able to increase brand awareness, as well as ensure that the content and schedule of their events are compelling in order to keep attendees coming back for future events. The new Bizzabo agenda fits in perfectly with our value proposition by streamlining event operations, creating an engaged community and providing actionable analytics to make events more rewarding and impactful.”
