Bizzabo, an event experience operating system (OS), launched its Event Experience Lab, an event consultancy service that features a team of Event Experience Designers trained to enable, advise and guide customers on how to design engaging experiences that build communities and drive action.
The Event Experience Lab team will serve as an extension of Bizzabo’s customer teams and seeks to drive design, discussion and decision-making on specific event opportunities and challenges through structured, interactive workshops.
The latest release will help strengthen Bizzabo’s Center of Excellence, a newly created division that helps provide event expertise, education and resources to event managers.
"Creating meaningful experiences is a journey from inspiration to action, with each step requiring different skillsets and capabilities,” said Alon Alroy, Co-founder and CMO of Bizzabo, in a statement. “Bizzabo has been on a mission to help companies create long-lasting impact through their events. We designed these strategic services to work in tandem with our Center of Excellence to level up our customers' events through subject matter expertise and other resources shareable with employees, partners and clients. By working with customers on strategy and experience design, Bizzabo effectively becomes the only partner within the event technology market offering an integrated experience for its customers.”