Bombora, an intent data provider, and Intentsify, an intelligence activation platform, partnered up to enhance go-to-market (GTM) strategies for B2B sales, marketing and customer success teams. Intentsify’s platform will take on Bombora’s Company Surge® intent data for all Intentsify customers.
By adding Bombora’s intent data, Intentsify is able to strengthen its intent signal coverage and accuracy, improving the account intelligence fueling customers’ GTM strategies. Whether through Intentsify’s Demand Activation Programs or one of the other use cases supported by Intentsify’s Intelligence Activation Platform, the addition of Company Surge® data can empower Intentsify customers to plan and execute their strategies more effectively.
“From day one, Intentsify operated on the belief that every intent signal brings value to our customers,” said Marc Laplante, CEO of Intentsify, in a statement. “We set out on a path to capture as many intent signals as possible, help make sense of them for our customers’ various needs and enable them to quickly act on the resulting account intelligence. By adding Bombora’s powerful Company Surge® data to Intentsify’s existing array of native intent sources, our customers benefit from the most comprehensive data-driven demand generation and digital advertising products on the market today.”