CaliberMind, a B2B marketing intelligence provider, announced a $3.2 million seed round of funding from Newark Venture Partners and Buran Venture Capital.
The company said the funding will be used for product innovation, AI development, and to scale marketing and sales.
CaliberMind’s B2B Marketing Intelligence Platform is designed to give marketers a 360-degree view of target accounts and help them identify and address any data holes that may exist. It aims to equip marketers with the tools to customize the buyer experience and create real-time sales alerts.
The platform is positioned to compile marketing and sales data from web analytics, buyer intent platforms, CRM and more. This data is then filtered and enhanced before being used to select a target market and provide feedback on optimal campaign strategies. Marketers are positioned to manage multiple campaigns across different channels on the platform.
