Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The innovation allows customers to place unique pixels within their digital campaigns to gain transparency into targeting efficiency, waste, reach, engagement and impact on pipeline and new deals.
The view-through and verification technology is designed to connect account engagement with digital assets to provide a 360-degree view of an account before, during and after a deal closes. The platform and technology enabling these connections to the website, CRM systems and spreadsheets was introduced in September and includes an “account identity network,” which integrates data sources from across the industry to identify accounts and bots.
“The most common question I hear is why hasn’t this been done before,” said Chris Golec, Founder and CEO of Channel99, in a statement. “The answer is that it has been done in B2C. However, the underlying technology needed to satisfy B2B’s needs is quite different, and there has not been a third party that can execute this need until today.”