Cordial Partners With Snowflake To Enhance First-Party Data Capabilities
- Written by Kelly Lindenau
- Published in News Briefs
Cordial, a cross-channel marketing and data management platform, teamed up with Snowflake, a data cloud company, to list its data offering on the Snowflake Marketplace. Joint customers can now leverage Snowflake’s data engineering, storage, sharing and governance to gain access and security to Cordial’s data across their entire team with turn-key setup and maintenance.
Key features of the integration include helping joint customers analyze engagement trends, monitor consumer behaviors, gauge performance and unlock new insights about metrics driving their business forward. Data can also be accessed and extended bi-directionally, allowing customers to easily query and leverage data from Snowflake in the Cordial platform. Additional benefits include:
- Immediate access to rich customer data refreshed multiple times per day;
- Standard or custom secure views of shared data based on specific needs; and
- Improved access to retroactive customer data when a secure share is provisioned.
"Now more than ever, marketers and technology teams are looking to move faster together,” said Jeremy Swift, CEO and Co-founder of Cordial, in a statement. “Cordial and Snowflake are removing the barriers for these teams to move fast, trust their data and iterate quickly in marketing with a customer-led approach. This integration makes traditional sharing methods obsolete, eliminating the need to move or copy data, rebuild schemas or manage data pipelines with traditional extract, transfer and load solutions, which are costly and labor intensive. This means marketers can spend more time activating their data rather than managing it.”