Demand Science, a global revenue intelligence platform, acquired Airborne App, a Toronto-based sales engagement platform that empowers sales reps to organize, automate and manage daily workflows and buyer relationships across phone calls, emails and social touches.
Demand Science plans to use Airborne’s sales software solution to help sellers run their day-to-day business with a single centralized platform that features unified reporting, administration and AI-powered decision making. The Airborne solution will be offered to Demand Science clients as both a standalone and an integrated offering with Demand Science’s current data and intelligence solutions.
This marks Demand Science’s sixth acquisition since Aug. 2020, which includes companies such as Tidings, Internal Results, Leadiro and TrustedOut. Through the integrations of the various sales enablement and demand generation software, Demand Science is doubling down on its commitment to meet the ever-evolving needs of modern sales teams.
“As teams increasingly adopt data, intelligence and analytics-based decision making into their processes to drive revenue growth, the needs of marketing and sales professionals for streamlined sales acceleration, engagement and enablement solutions will only continue to increase,” said Bill Harrigan, Chief Strategy Officer of Demand Science, in a statement. “This rapidly growing market is expected to double in size over the next few years. By bringing Airborne into the Demand Science family, we can deliver even more value to our global client base of B2B companies across enterprise technology, software and B2B services.”