Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized, actionable advice to help B2B practitioners address internal and external challenges with their marketing strategies, workflows and more.
Leap Services is designed to leverage real-world marketing and sales experiences of senior marketing executives and practitioners to help educate clients on how to build, reshape and strengthen their marketing strategies. Leap offers advice on different topics in modern B2B marketing, including internal alignment, marketing technology, revenue marketing and content.
The service’s advisors are a group of seasoned marketing professionals from a variety of industries that have worked with clients to build up or overhaul their existing marketing strategies. This group of advisors includes Michele Grieshaber, an independent marketing consultant, Tim Washer, a keynote speaker with storytelling experience at IBM, and Ellle Woulfe, VP of Growth Marketing at InVision, among others.
“Leap is different from other advisory and consulting services, because our advisors have been where our clients are now,” said Mark Emond, Founder and President of Demand Spring, in a statement. “We have walked in their shoes, we’ve been on the marketing front lines and we know how to deliver actionable insights and real-world advice based on our own experiences. We work with clients from beginning to end to help ensure their success.”