Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights with its own platform to offer custom-built connectors for Demandbase and its InsideView and DemandMatrix companies.
The new functionality is designed to help users flow customer engagement and intent data from Demandbase, firmographic and contact data from InsideView and technographic data from DemandMatrix into their customer profiles housed within Microsoft Dynamics 365 Customer Insights.
Users can also push their data from Microsoft Dynamics 365 Customer Insights into Demandbase One to engage with their customers across the buying journey through targeted advertising, social platforms, direct and email promotions.
“B2B revenue teams have typically worked with data silos, which create a cascade of worsening problems over time,” said Gabe Rogol, CEO of Demandbase, in a statement. “This work with Microsoft Dynamics 365 Customer Insights eliminates such data silos by unifying customers’ first-party customer data from CRM and ERP systems, transactional data and more into a single, unified view. It brings together all the best from tech powerhouse Microsoft in the CDP world and the best from Demandbase and our companies in the B2B world. It's a match that will positively shake things up for organizations using it.”