BDO USA, LLP, an accounting and advisory firm, announced an agreed merger with DemandGen International, Inc., a provider of digital marketing strategy and technology services, to strengthen and expand the range of services and solutions available within BDO Digital, a subsidiary of BDO USA. The combination is subject to customary closing conditions and is expected to be completed on March 16.
BDO Digital offers clients a holistic portfolio of technology and transformation strategy capabilities, tailored by industry, to meet the specific needs of the middle market and enterprise clients as they navigate disruption.
Founded in 2007, DemandGen delivers digital marketing consulting to the world’s largest and top performing marketing teams, providing a suite of innovative digital transformation services that drive growth and revenue, and enhance customer engagement and loyalty.
"Especially now, all businesses must be able to digitally transform — and fast,” said David Lewis, Founder and CEO of DemandGen, in a statement. “As we grow alongside our clients, combining with BDO Digital allows us to expand our scope of capabilities, resources and geographic reach and collaborate with an expert team of like-minded partners and professionals across all industries. We take great pride in the relationships we’ve built, and I look forward to collaborating on new opportunities for our clients and employees alike.”