DialogTech, a call tracking platform that targets data-driven marketers, has unveiled SourceTrak 3.0, an update to its call tracking solution.
With mobile ads predicted to result in 162 billion calls to businesses by 2019, according to a study from BIA/Kelsey, the solution enables marketing teams and agencies to analyze customer data from offline phone conversations, which appears in a dashboard alongside the data from marketing solutions they already use through native integrations.
Other key functions of SourceTrak 3.0 include:
- Complete call attribution data for every phone number on a website;
- Keyword attribution for every call from Google AdWord; and
- Spam-free call data protected by SpamSentry technology.
“Inbound phone calls are one of the strongest buying indicators in any customer journey,” said Irv Shapiro, CEO of DialogTech. “We engineered SourceTrak 3.0 to enable enterprise marketing teams and agencies to optimize digital campaigns for calls using the same ‘martech’ solutions and processes they already use for clicks.”
