DigitasLBi, a global marketing and technology agency, has partnered with Oracle to launch the DigitasLBi OSG (Oracle Solutions Group).
The agency will offer clients creative and technology consulting and implementation services to simplify the creation of digital experiences for their target audience, according to the company. OSG clients will have access to services from DigitasLBi, Oracle and Spindrift, DigitasLBi’s implementation experts for Oracle technology, in a single team.
“Today’s brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors,” said Alan Davies, Chief Strategy Officer at DigitasLBi, in a statement. “OSG is launching to help clients overcome these challenges in a simpler way — by bringing together leaders in creative, digital technology and service delivery, in one team.”
According to a release, DigitasLBi’s OSG — built on the Oracle Cloud — will provide users with a holistic view of their customers across all channels and allow them to act on that insight by developing and implementing more relevant and contextual buying experiences.
