DiscoverOrg, a B2B intelligence platform, acquired NeverBounce, an email verification and list cleansing services provider, for an undisclosed amount.
According to the company, NeverBounce products will continue to be sold as stand-alone solutions. In addition, capabilities from the solution will be built into DiscoverOrg products, including its data enrichment platform, Enrich.
The acquisition positions DiscoverOrg customers to enhance the accuracy of in-platform emails, as well as verify email data collected from other sources. The news follows on the heels of DiscoverOrg’s acquisition of ZoomInfo last month.
“While finding net-new buyers is always going to be vital to sales and marketing efforts, it has become equally as important to manage, update and cleanse existing data that is going stale sitting in CRM and marketing automation systems,” said Henry Schuck, DiscoverOrg CEO, in a statement. “Our partnership with NeverBounce makes solving both of these challenges easier for our customers.”
