Drift Introduces GPT Integration To Advance AI For B2B Practitioners
- Written by Kelly Lindenau
- Published in News Briefs
Drift, the Conversation Cloud company, announced a GPT integration using OpenAI's API, available exclusively to select Drift customers. The initial integration will provide AI-suggested replies in live chat, helping sales reps immediately respond to complex customer questions without leaving the conversation.
The AI will suggest a reply for the sales rep to use based on their company's website content and marketing materials, the context of that specific conversation and GPT. Sales will have the option to customize the suggested reply before sending or dismiss it and generate a new suggested reply. Additional features that will be available within the Drift GPT integration later this year include:
- Automated content creation and ongoing optimization of playbooks;
- Automated onboarding and AI topic training; and
- The ability to personalize sales outreach and prioritize target accounts.
"The buzz around ChatGPT, and the widespread experimentation that followed, has only underscored that conversation-based AI is paving the way of the future,” said Matt Tippets, SVP at Drift, in a statement. “With Drift's ability to use Conversational AI to contextualize responses that augment the efforts of human teams, we've created a feature that helps sales reps of all experience levels be more productive, particularly relevant now with pressure on during a more difficult economic climate."