Dstillery, a digital marketing company, has announced a partnership with Bombora, a B2B intent data provider. The companies said the partnership will combine Dstillery’s machine-driven audience creation, delivery and optimization with Bombora’s business intent data to deliver a programmatic prospecting solution for B2B advertisers.
The companies said the solution will enable marketers to find and reach companies that are actively researching specific products.
Bombora provides online research behavior of businesses to help marketers identify when companies are interested in specific B2B topics. This information is then paired with Dstillery’s prospecting data to provide deeper insights into target audiences, according to the companies.
According to Outsell’s Annual Advertising and Marketing Study, U.S. B2B digital marketing will grow to more than $83 billion this year. “This partnership ensures that the same tools used by B2C marketers are available to account-based B2B marketing,” said Dstillery CEO Tom Phillips.
