Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences.
By acquiring Optimizely’s experimentation and optimization capabilities, Episerver can provide its users with enhanced customer and product insights that increase agility when testing and delivering customer experiences. Users can use these insights and testing capabilities to create digital experiences that engage customers through multiple touchpoints at scale and align with their go-to-market strategy.
“While every B2B and B2C company is online today, not every team is using customer insights to confidently seize new opportunities and adapt to challenges,” said Alex Atzberger, CEO of Episerver, in a statement. “I’m thrilled that with the completion of our acquisition of Optimizely, we are democratizing experimentation so companies can replace guesswork with evidence-based outcomes that drive transformation, customer engagement and brand differentiation.”
Learn more about the acquisition on Optimizely’s blog.