Folloze has raised more than $21 million since its founding in 2013. The company stated that the new funding will be used to further expand its platform’s capabilities to combine visitor data, intent data and account data to provide 1:1 engagement across a variety of channels.
“The B2B buying process has changed dramatically in recent years, from the traditional funnel-based perspective to a customer-led, real-time journey and high-value experience,” said Etai Beck, Co-Founder and CEO of Folloze, in a statement. “That’s why full-funnel personalized marketing is so critical today; it represents the ability to power intelligence-based personalized journeys for B2B customers that create relationships based upon information sharing and trust building — not selling. And today, customers will accept nothing less.”