Full Circle Insights, a sales and marketing performance solutions provider, announced the launch of Full Circle Matchmaker, a solution designed to help users connect new leads to existing accounts and actively measure account-based marketing (ABM) performance.
Available on the Salesforce AppExchange, the company said its Matchmaker solution enables sales and marketing teams to engage prospects and accurately report on ABM initiatives by tying contacts to accounts already setup in the user’s Salesforce system.
Other features include the ability to:
- Assign leads to the correct account reps to enable targeted engagement;
- Rate account activity and engagement levels; and
- Integrate with established business processes due to being natively built on the Salesforce platform.
"Whether you're in sales or marketing, matching your leads with your account records is really important,” said Bonnie Crater, President and CEO of Full Circle Insights, in an interview with Demand Gen Report. “For sales, you get clear visibility on which individuals are active on your target accounts. For marketing, you get a read on which marketing programs are working to activate and progress your target accounts. With Full Circle Matchmaker, sales and marketing automatically create links between individual leads and accounts, so they can engage smarter and measure completely."