COVID-19 Update

FullCircle Insights Launches Digital Source Tracker Tool

Screen Shot 2020 06 10 at 4.23.54 PMFullCircle Insights, a marketing performance measurement provider, has launched a Digital Source Tracker program designed to help marketers glean insights on the effect of their digital campaign performance on revenue.

Marketers who use FullCircle’s Response Management tool can use the Digital Source Tracker to connect clicks from digital ads — as well as website traffic, social channels and other outreach — to leads, pipeline and revenue within their CRM. This aims to help marketers determine how their efforts are impacting sales.

The program provides dashboards that measure digital marketing costs, digital campaign performance, prospect engagement and revenue, allowing marketers to make smarter decisions.

Additional features include:

  • An integration with Google Analytics to measure digital marketing performance;
  • The ability to track touchpoint data to optimize the buyer’s journey; and
  • Full datasets for use in business intelligence systems.

"Digital marketers typically use toolsets that are separate from marketing operations or sales automation tools, which creates siloes of information,” said Bonnie Crater, President and CEO of FullCircle Insights, in a statement. “Digital Source Tracker connects the dots and gives users a comprehensive understanding of how digital campaigns influence revenue results. In the current business environment, where the coronavirus pandemic has eliminated live events and nearly 100% of B2B marketing programs are digital, measuring digital marketing has never been more important."