G2, a business software and services reviews site, has acquired Advocately, a B2B customer advocacy platform. Terms of the deal were not disclosed.
With this acquisition, G2 aims to amplify customer voices and accelerate review collection. Advocatley is positioned to link to a company’s CRM or communication platform and automate review collection. It is also designed to monitor reviews on G2 and other sites, so companies can gather and respond to customer feedback more quickly and easily.
This marks G2’s second acquisition in six months. The news also closely follows the company’s rebrand from G2 Crowd to G2.
“We’re thrilled to roll out this enhancement to such a core pillar of our business,” said G2 President Tim Handorf in a statement on the company website announcing the acquisition. “This step represents a continued strategic investment in doing what we do best: collecting authentic user reviews that help businesses buy the right technologies, so they can reach their full potential.”
