Cross-channel personalization platform Get Smart Content has launched its new Visual Campaign Editor, a solution designed to help marketers personalize website campaigns to increase site engagement and boost ROI.
The solution allows users to create and edit website content without going through the IT department or development team. The tool also includes personalization features that enable marketers to display relevant content to website visitors based on visitor segments formulated by demographic, firmographic and behavioral data.
“Our customers are using the Campaign Editor to present the most optimized buyer’s journey to prospects,” said Jim Eustace, CEO of Get Smart Content, in a press release. “For example, marketers can sequence content on the website, taking into account content that has already been downloaded by the visitor, either via the website or through email. Fresh content can be displayed front and center, in a modal or fly-in.”
