Ifbyphone, a voice-based marketing automation platform provider, now has an app available on the Salesforce1 AppExchange. The app is designed to improve call tracking and phone lead management capabilities.
The app enables marketing and sales teams to automatically capture valuable lead source data from inbound calls, an area that is challenging for many B2B companies. The app also logs that information directly into Salesforce and provides the information to sales agents before they answer the call, improving overall customer interaction.
“While inbound sales calls are the most qualified and lucrative type of lead, marketers today struggle to understand how their ads, campaigns, content and other sources generate these vital phone calls,” said Irv Shapiro, CEO of Ifbyphone. “With the Ifbyphone app providing the critical call analytics piece to Salesforce lead and pipeline reports, marketers can generate complete and accurate reports in Salesforce to measure conversion rates and ROI for every source, even down to the PPC ad or keyword search, for any given time period.”