Ifbyphone, a voice-based marketing automation solutions provider, announced that it has raised an additional $9 million from investors. The announcement brings the company’s total to more than $30 million in venture capital funding.
The funding will be used to help further lengthen its client-base. With 70% of mobile searchers calling a business directly from search results — according to a 2013 study by Google — voice-based marketing automation is still a requirement for many SMBs.
“The role of voice in sales and marketing has reached a tipping point,” said Irv Shapiro, CEO of Ifbyphone. “The new economy businesses of today, who will become tomorrow’s Fortune 500 companies, need new solutions to connect, measure and optimize their phone interactions to maximize revenue – solutions traditional telcos don’t provide. Ifbyphone’s voice-based marketing automation platform has already proven its value to thousands of these fast-growing businesses across every industry, and this latest round of funding will help us expand and go after the rest.”
