Impact.com, a partnership management platform, revealed its new Agency Partner Program, which offers dozens of benefits designed to deepen the companies’ relationships with their agency partners. The Agency Partner Program offers four membership tiers: Partner, Gold, Platinum and Diamond, with benefits increasing at each level.
Agencies are tiered based on their performance across dozens of metrics in several categories. The program helps enable agencies to expand their customer bases, provide more value for their clients, deepen their expertise and differentiate their businesses. Key offerings of the program include:
- Eligibility to receive business referrals, discounted client fees and additional client benefits;
- Co-marketing support via case studies, social media spotlights, podcast appearances, co-branded award submissions, featured blog posts and more;
- Independently run partnership programs on impact.com; and
- Gated certification content that provides training courses, account management techniques, sales enablement strategies and more.
“Agencies are a critical success factor in the growth of our industry,” said Yonatan Dotan, VP of Agency Solutions at impact.com, in a statement. “Impact.com’s benchmark data shows as much as 50% of partnership activity is driven by agencies, and data from the impact.com platform clearly shows that programs managed by our leading agency partners develop more productive partnerships, grow at a faster rate and deliver more incremental revenue. We’re excited to launch this program to reflect our appreciation for agencies as key players in our ecosystem, and to both formalize and increase our commitment to those partners.”
