Infer Inc., a predictive sales and marketing platform, has launched the Predictive Ad Targeting Platform. The solution aims to help companies reach their highest-potential accounts and fuel deeper engagement through predictive analytics.
The company also announced a partnership with account-based marketing (ABM) platform Terminus. Through this and other partnerships, Infer is positioned to deliver predictive advertising solutions to B2B companies leveraging ABM strategies. The Predictive Ad Targeting Platform aims to help companies pinpoint accounts and leads that are most likely to engage with a given campaign.
“Predictive scoring and profiling technologies add tremendous value when it comes to sales and marketing workflows for account or lead prioritization, inbound marketing and demand generation, so it’s a natural extension to bring these advanced techniques into advertising strategies,” said Vik Singh, Co-Founder and CEO of Infer, in a statement. “We developed an open architecture that intelligently feeds our insights into [the marketing] stack to make CRM, marketing automation and adtech systems all infinitely smarter.”