Integrate, a demand orchestration platform, launched a new native connector with Facebook that aims to help marketers improve their lead generation campaigns on the social media site and better measure campaign ROI.
The integration positions marketers to capture lead information through Facebook Lead Ad campaigns, route the data through Integrate and deliver qualified, compliant leads to their MAP and CRM systems. The platform is positioned to eliminate any non-marketable and duplicate leads, as well as track how qualified leads progress through the funnel.
The company said its new social capabilities are reflective of its ongoing commitment to unify all demand generation channels for B2B marketers and make it easier to generate clean, qualified leads. The news follows Integrate’s recent acquisition of ListenLoop and lead generation partnership with LinkedIn.
“We’ve seen a large spike in spend on social channels from our customers and have been asked to help them amplify their power from this channel,” said Jeremy Bloom, Founder and CEO of Integrate, in a statement. “By launching and now expanding our social footprint, we’re making the experience of demand generation on Facebook and LinkedIn more seamless and powerful.”
