Invoca, a conversation intelligence platform, released Lost Sales Recovery, a new solution designed to spot missed sales conversion opportunities when high-intent callers fail to reach a live agent. Additionally, the technology seeks to assist multi-location and franchise businesses by identifying lost opportunities across every location, region and line of business.
The release comes at a time where Invoca research revealed that 26% of calls from potential customers go unanswered across all industries, and only 2% of those callers leave voicemails.
Lost Sales Recovery is designed to provide insights into the digital-to-phone-call journey that result in unanswered, high-intent calls to help businesses re-engage the highest value callers. Unanswered call data can also uncover and help diagnose when, where and why calls are not being answered, such as staffing issues, confusing interactive voice response (IVR) experiences or malfunctioning equipment.
“For many businesses, revenue growth is tied directly to the experience they provide callers,” said Gregg Johnson, CEO at Invoca, in a statement. “Phone calls are moments of truth that determine whether or not the caller converts to a customer or appointment, so it’s critical for businesses to understand when their locations and call centers aren’t answering calls. Invoca enables marketing and sales teams to detect, diagnose and correct call handling issues negatively impacting conversion rates and revenue.”
