KickFire, a provider of IP address intelligence and first-party intent data, has released SPARK, a free tool designed to send real-time alerts of companies showing interest on their website.
KickFire SPARK aims to provide companies with specific insights into their website traffic, helping marketing and sales to identify account-level data such as the company name, industry, employee count, etc. for enhanced marketing initiatives.
The solution also positions users to:
- Receive alerts from high-value accounts displaying buyer intent;
- Engage with interested accounts earlier in the buyer’s journey;
- Create targeted messaging based on the content the account consumes; and
- Learn which campaigns generate higher value traffic.
“Most of a B2B buyer’s decision is made before they ever engage with a salesperson,” said Stephen Oachs, CEO of KickFire, in a statement. “This has contributed to an unprecedented rise in first-party intent data to identify in-market buyers and drive more sales. In fact, market research done by Signal indicates that more than 80% of companies said they will increase their use of first-party intent data this year, and we’re beyond excited to be part of that journey.”
