KickFire, an IP address intelligence and company identification technology, has announced a series of new integrations with Marketo. These latest integrations are designed to enable mutual users to sync KickFire’s company firmographic data throughout the Marketo environment, enabling users to automatically trigger sales and marketing processes in real-time.
The new integrations position B2B marketing and sales teams to accelerate pipeline and drive revenue while automating tasks to streamline engagement with target accounts.
Key features of the new integration include:
- Anonymous accounts identification, designed to Identify anonymous accounts visiting a website from within KickFire LIVE Leads, helping users pinpoint web visitors showing real-time buying intent.
- Account Monitoring, designed to help users monitor target accounts activity within your web properties tracked by LIVE Leads and sync their web engagement directly to Marketo.
- Data Enrichment, by connecting Marketo webhooks to the KickFire API, marketing teams can improve data quality and data completeness. These actions aim to improve existing Marketo records and new database records.
“The benefits that clients will experience from these seamless integrations are demonstrated in the ability for sales and marketers to automate marketing activities based on real-time account-based intelligence further down the sales funnel,” said Stephen Oachs, CEO of KickFire, in a statement.
