Sigstr, an email signature marketing platform, unveiled a new integration with G2, a business software and services review site, that is designed to help B2B marketers direct their most important audiences to their G2 profile.
The integration aims to enable Sigstr users to add a link in their email signature directly to their G2 profiles, while simultaneously running email signature banner ads. In doing so, Sigstr aims to help marketers boost views of their G2 profile, which has been shown to be a key part of the B2B buying process. According to Demand Gen Report research, 65% of buyers rate peer reviews as “very important” when they are evaluating solution providers.
“Our customers are running dozens of targeted or stage-based campaigns at any given time, but they always want to be driving people to their G2 profile,” said Justin Keller, VP of Marketing at Sigstr, in a statement to Demand Gen Report. “Now they can have their cake and eat it too, by always promoting their G2 profile no matter what inbox ad campaign is running.”
The integration, which is available today, is also positioned to target current customers and encourage them to leave new reviews.
“We’re excited to partner with Sigstr to help companies bring better brand visibility to perhaps their most visible tool: email,” said Yoni Solomon, Head of Product Marketing at G2, in a statement to Demand Gen Report. “Now, businesses can drive customers and prospects to leave and read reviews about their company — and measure that activity, all to better elevate customer voice wherever and whenever you need it most.”
