With the integration, HubSpot’s 18,000+ users can take advantage of Leadspace platform offerings, including:
- Leadspace Discovery, which is designed to help users find net-new leads that match the profiles of their best customers and build campaigns to engage with them;
- Leadspace Enrichment, which helps analyze contacts and accounts already in marketers’ HubSpot database to ensure they are up-to-date, using data aggregated by the Leadspace Virtual Data Management Platform; and
- Leadspace Scoring, which uses Leadspace’s predictive analytics to score and prioritize leads.
Leadspace also integrates with Marketo, Oracle Marketing Cloud and Salesforce. According to Kaufman, Pardot and Microsoft Dynamics connectivity will be next.